:root {
  --brand-red: #e30621;
  --brand-red-dark: #b7041a;
  --ink: #08080a;
  --graphite: #1b1b20;
  --charcoal: #2c2c32;
  --paper: #ffffff;
  --soft: #f5f5f7;
  --line: #dedee5;
  --muted: #6d6d75;
  --gold: #f3c84b;
  --green: #19a974;
  --shadow: 0 24px 80px rgba(8, 8, 10, 0.14);
  --radius: 8px;
  color-scheme: light;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--soft);
  color: var(--ink);
  font-family:
    -apple-system,
    BlinkMacSystemFont,
    "Segoe UI",
    sans-serif;
  line-height: 1.5;
  letter-spacing: 0;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  border-bottom: 1px solid rgba(255, 255, 255, 0.12);
  background: rgba(8, 8, 10, 0.84);
  backdrop-filter: saturate(180%) blur(18px);
}

.nav-shell {
  width: min(1180px, calc(100% - 32px));
  min-height: 68px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.brand-mark {
  display: grid;
  gap: 1px;
  color: var(--paper);
}

.brand-mark span {
  font-size: 1.05rem;
  font-weight: 800;
}

.brand-mark small {
  color: rgba(255, 255, 255, 0.62);
  font-size: 0.72rem;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 8px;
}

.nav-links a {
  min-height: 38px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0 13px;
  border-radius: 999px;
  color: rgba(255, 255, 255, 0.72);
  font-size: 0.9rem;
  font-weight: 650;
}

.nav-links a:hover,
.nav-links a:focus-visible {
  color: var(--paper);
  background: rgba(255, 255, 255, 0.09);
}

.nav-toggle {
  display: none;
  width: 42px;
  height: 42px;
  border: 0;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.08);
}

.nav-toggle span {
  display: block;
  width: 18px;
  height: 2px;
  margin: 4px auto;
  background: var(--paper);
}

.hero-section {
  position: relative;
  width: 100%;
  min-height: calc(100vh - 68px);
  display: grid;
  grid-template-columns: minmax(0, 1.04fr) minmax(340px, 0.82fr);
  align-items: center;
  gap: 54px;
  margin: 0;
  padding: 76px max(16px, calc((100vw - 1180px) / 2)) 64px;
  background:
    linear-gradient(135deg, rgba(8, 8, 10, 0.98), rgba(30, 30, 36, 0.96) 52%, rgba(227, 6, 33, 0.88)),
    repeating-linear-gradient(90deg, rgba(255, 255, 255, 0.04) 0 1px, transparent 1px 88px);
}

.hero-section::before {
  display: none;
}

.hero-copy {
  color: var(--paper);
}

.eyebrow {
  margin: 0 0 12px;
  color: var(--brand-red);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0;
  text-transform: uppercase;
}

.hero-copy .eyebrow {
  color: #ff6a78;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1 {
  max-width: 820px;
  margin-bottom: 22px;
  font-size: 5.05rem;
  line-height: 1;
  letter-spacing: 0;
}

h2 {
  margin-bottom: 14px;
  font-size: 3.45rem;
  line-height: 1;
  letter-spacing: 0;
}

h3 {
  margin-bottom: 10px;
  font-size: 1.04rem;
  line-height: 1.18;
}

.lead {
  max-width: 680px;
  margin-bottom: 30px;
  color: rgba(255, 255, 255, 0.74);
  font-size: 1.24rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.button {
  min-height: 48px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0 20px;
  border: 1px solid transparent;
  border-radius: 999px;
  font-weight: 800;
}

.button.primary {
  background: var(--paper);
  color: var(--ink);
}

.button.secondary {
  border-color: rgba(255, 255, 255, 0.24);
  color: var(--paper);
}

.hero-visual {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
}

.phone-frame {
  position: relative;
  max-width: 360px;
  justify-self: end;
  overflow: hidden;
  border: 12px solid #111116;
  border-radius: 32px;
  background: var(--ink);
  box-shadow: var(--shadow);
}

.phone-frame::before {
  content: "";
  position: absolute;
  top: 10px;
  left: 50%;
  width: 88px;
  height: 22px;
  transform: translateX(-50%);
  border-radius: 999px;
  background: #111116;
  z-index: 2;
}

.phone-frame img {
  width: 100%;
  aspect-ratio: 9 / 13.6;
  object-fit: cover;
  background: var(--charcoal);
}

.phone-caption {
  position: absolute;
  left: 16px;
  right: 16px;
  bottom: 16px;
  display: grid;
  gap: 4px;
  padding: 14px;
  border: 1px solid rgba(255, 255, 255, 0.2);
  border-radius: var(--radius);
  background: rgba(8, 8, 10, 0.72);
  color: var(--paper);
  backdrop-filter: blur(14px);
}

.phone-caption span {
  color: rgba(255, 255, 255, 0.72);
  font-size: 0.84rem;
}

.metric-panel {
  width: min(100%, 460px);
  justify-self: end;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-radius: var(--radius);
  background: rgba(255, 255, 255, 0.14);
  box-shadow: var(--shadow);
}

.metric-panel div {
  min-width: 0;
  padding: 18px;
  background: rgba(255, 255, 255, 0.9);
}

.metric-panel span {
  display: block;
  margin-bottom: 6px;
  color: var(--muted);
  font-size: 0.72rem;
  font-weight: 800;
  text-transform: uppercase;
}

.metric-panel strong {
  display: block;
  color: var(--ink);
  font-size: 1.18rem;
  line-height: 1.05;
  overflow-wrap: anywhere;
}

.content-band {
  padding: 86px 0;
  background: var(--paper);
}

.content-band.compact {
  padding-top: 64px;
}

.content-band.muted {
  background: var(--soft);
}

.section-heading,
.insight-grid,
.reel-grid,
.pain-grid,
.campaign-stack,
.friend-grid,
.checklist-grid,
.script-grid {
  width: min(1180px, calc(100% - 32px));
  margin-inline: auto;
}

.section-heading {
  margin-bottom: 34px;
}

.section-heading p {
  max-width: 780px;
  color: var(--muted);
  font-size: 1.02rem;
}

.section-heading.split {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 24px;
}

.section-note {
  max-width: 360px;
  text-align: right;
}

.insight-grid,
.pain-grid,
.friend-grid,
.checklist-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
}

.insight-card,
.pain-card,
.friend-card,
.checklist-grid article,
.script-card,
.reel-card,
.campaign-card {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper);
}

.insight-card,
.pain-card,
.friend-card,
.checklist-grid article {
  padding: 22px;
}

.label {
  display: inline-flex;
  margin-bottom: 16px;
  padding: 5px 9px;
  border-radius: 999px;
  background: rgba(227, 6, 33, 0.09);
  color: var(--brand-red);
  font-size: 0.72rem;
  font-weight: 800;
  text-transform: uppercase;
}

.insight-card p,
.pain-card p,
.friend-card p,
.campaign-card p,
.script-card p,
.checklist-grid li {
  color: var(--muted);
}

.segmented-control {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 8px;
}

.segmented-control button {
  min-height: 36px;
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 0 13px;
  background: var(--paper);
  color: var(--charcoal);
  cursor: pointer;
  font-weight: 750;
}

.segmented-control button.active {
  border-color: var(--ink);
  background: var(--ink);
  color: var(--paper);
}

.reel-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.reel-card {
  overflow: hidden;
  box-shadow: 0 16px 40px rgba(8, 8, 10, 0.06);
}

.reel-thumb {
  position: relative;
  display: block;
  overflow: hidden;
  background: var(--graphite);
}

.reel-thumb img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
  transition: transform 240ms ease;
}

.reel-card:hover .reel-thumb img {
  transform: scale(1.035);
}

.reel-thumb span {
  position: absolute;
  left: 12px;
  top: 12px;
  display: inline-flex;
  width: 42px;
  height: 42px;
  align-items: center;
  justify-content: center;
  border-radius: 999px;
  background: rgba(8, 8, 10, 0.76);
  color: var(--paper);
  font-weight: 850;
}

.reel-body {
  padding: 18px;
}

.reel-meta {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  margin-bottom: 12px;
}

.reel-meta span {
  color: var(--brand-red);
  font-size: 0.76rem;
  font-weight: 850;
  text-transform: uppercase;
}

.reel-meta strong {
  font-size: 0.88rem;
}

.reel-body p {
  margin-bottom: 14px;
  color: var(--muted);
}

.reel-body small {
  color: var(--charcoal);
  font-weight: 760;
}

.pain-grid {
  grid-template-columns: repeat(3, 1fr);
}

.pain-card {
  border-top: 4px solid var(--brand-red);
}

.friend-grid {
  grid-template-columns: repeat(4, 1fr);
}

.friend-card {
  min-height: 210px;
  background:
    linear-gradient(180deg, rgba(227, 6, 33, 0.08), rgba(255, 255, 255, 0) 42%),
    var(--paper);
}

.campaign-stack {
  display: grid;
  gap: 14px;
}

.campaign-card {
  display: grid;
  grid-template-columns: 0.8fr 1.4fr;
  gap: 20px;
  padding: 24px;
  box-shadow: 0 16px 40px rgba(8, 8, 10, 0.05);
}

.campaign-main {
  padding-right: 20px;
  border-right: 1px solid var(--line);
}

.campaign-card dl {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
  margin: 0;
}

.campaign-card dt {
  margin-bottom: 4px;
  color: var(--brand-red);
  font-size: 0.74rem;
  font-weight: 850;
  text-transform: uppercase;
}

.campaign-card dd {
  margin: 0;
  color: var(--charcoal);
}

.checklist-grid {
  grid-template-columns: repeat(3, 1fr);
}

.checklist-grid ul {
  margin: 0;
  padding-left: 18px;
}

.checklist-grid li + li {
  margin-top: 10px;
}

.script-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
}

.script-card {
  padding: 22px;
  background:
    linear-gradient(180deg, rgba(227, 6, 33, 0.06), rgba(255, 255, 255, 0) 34%),
    var(--paper);
}

.script-topline {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 18px;
}

.script-topline span {
  display: inline-flex;
  width: 42px;
  height: 42px;
  align-items: center;
  justify-content: center;
  border-radius: 999px;
  background: var(--ink);
  color: var(--paper);
  font-weight: 850;
}

.script-topline small {
  color: var(--brand-red);
  font-weight: 850;
  text-transform: uppercase;
}

.copy-button {
  min-height: 40px;
  margin-top: 8px;
  border: 0;
  border-radius: 999px;
  padding: 0 14px;
  background: var(--brand-red);
  color: var(--paper);
  cursor: pointer;
  font-weight: 800;
}

.site-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  padding: 34px max(16px, calc((100vw - 1180px) / 2));
  background: var(--ink);
  color: var(--paper);
}

.site-footer p {
  margin: 4px 0 0;
  color: rgba(255, 255, 255, 0.62);
}

.site-footer a {
  min-height: 42px;
  display: inline-flex;
  align-items: center;
  border: 1px solid rgba(255, 255, 255, 0.22);
  border-radius: 999px;
  padding: 0 16px;
  font-weight: 800;
}

@media (max-width: 980px) {
  .hero-section {
    grid-template-columns: 1fr;
    min-height: auto;
  }

  h1 {
    max-width: 760px;
    font-size: 4rem;
  }

  h2 {
    font-size: 2.75rem;
  }

  .hero-visual {
    grid-template-columns: minmax(220px, 360px) 1fr;
    align-items: end;
  }

  .phone-frame,
  .metric-panel {
    justify-self: start;
  }

  .metric-panel {
    grid-template-columns: 1fr;
  }

  .insight-grid,
  .pain-grid,
  .friend-grid,
  .checklist-grid,
  .reel-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .campaign-card {
    grid-template-columns: 1fr;
  }

  .campaign-main {
    padding-right: 0;
    padding-bottom: 18px;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }
}

@media (max-width: 740px) {
  .nav-toggle {
    display: block;
  }

  .nav-links {
    position: absolute;
    left: 16px;
    right: 16px;
    top: 76px;
    display: none;
    flex-direction: column;
    align-items: stretch;
    padding: 10px;
    border: 1px solid rgba(255, 255, 255, 0.12);
    border-radius: var(--radius);
    background: rgba(8, 8, 10, 0.96);
  }

  .nav-links.open {
    display: flex;
  }

  .nav-links a {
    justify-content: flex-start;
    border-radius: var(--radius);
  }

  .hero-section {
    padding-top: 54px;
  }

  .hero-visual,
  .insight-grid,
  .pain-grid,
  .friend-grid,
  .checklist-grid,
  .reel-grid,
  .script-grid {
    grid-template-columns: 1fr;
  }

  .section-heading.split {
    align-items: flex-start;
    flex-direction: column;
  }

  .segmented-control {
    justify-content: flex-start;
  }

  .campaign-card dl {
    grid-template-columns: 1fr;
  }

  .section-note {
    max-width: none;
    text-align: left;
  }

  .site-footer {
    align-items: flex-start;
    flex-direction: column;
  }
}

@media (max-width: 480px) {
  .nav-shell,
  .section-heading,
  .insight-grid,
  .reel-grid,
  .pain-grid,
  .campaign-stack,
  .friend-grid,
  .checklist-grid,
  .script-grid {
    width: min(100% - 24px, 1180px);
  }

  .hero-section {
    width: 100%;
    padding-left: 12px;
    padding-right: 12px;
  }

  .content-band {
    padding: 64px 0;
  }

  h1 {
    font-size: 2.55rem;
  }

  h2 {
    font-size: 2.05rem;
  }

  .lead {
    font-size: 1.06rem;
  }

  .hero-actions .button {
    width: 100%;
  }
}